Back to School

This annual report and cover for Georgetown University School of Continuing Studies designed by Bohoy Design reflects the spirit that teams of people make the university what it is.

Packaged Tropical Treats

Bohoy Design designed the logo and look of client AVSI's frozen mousse & pies made from tropical mango, guava & pomegranate. They needed to be branded
and packaged to get into the marketplace. It did the job.
These colorful, windowed boxes reflect what's inside- pure tropical indulgence.

Unveiling

The Beverly Farms Library was marrying their 1910 building with a new addition. To celebrate the accomplishment, the fundraising committee held a mock wedding celebration and reception for the community. Bohoy Design produced the invitations, promotional material, and this logo that utilized intertwined rings to symbolize the marriage of the old & the new.

Tax Day Song for those with refunds:

"The best things in life are free
But you can keep 'em for the birds and bees
Now give me money, (that's what I want) that's what I want."
Song by Barry Gordy and Janie Bradford for Motown
With money in mind BOHOY DESIGN recently designed a brochure for private wealth management firm Welch & Forbes utilizing their established identity and traditional values of steadfastness, trustworthiness, and accessibility.

Reaching for Stars

Oncology Rehab Partners is an innovative healthcare company
breaking new ground in the field of cancer care.
BOHOY DESIGN developed a logo, and web banner identity for
their STAR (Survivorship Training and Rehab) products, developed
by Julie Silver, M.D., that provide facilities and clinicians with
tools and programs to deliver oncology rehabilitation care.

Raw bar.

A Virginia company ITK [In the Know] had a desire to bring raw, healthy organic food to the energy bar market. BOHOY DESIGN designed the packaging and the 'to-the-point' label that advertised what they are about- the raw ingredients. A simple cost-saving red kraft box was utilized for the Point of Purchase to hold the earthy bars.

Color or Black & White?

Sometimes no color is best.
To introduce a new "anti stink" product for Agion Active, BOHOY DESIGN recently developed a striking black & white ad campaign that utilized the ultimate stinker- a skunk- to get the message across. Black & white was used not only to best represent the image, but also to stand out from all of the color in the magazines.

Remember September...

Remember September, and back to school?
Were you a flower child of the 60s?
A beatnik in the 50s?
A "Madonna" in the 80s...?
We designed an alumni development donor piece for Clark University that took them back 'to the day' utilizing photos from various college years, up to the present, to invoke the theme "Remember Clark."

Market to Market

Johanna's painting "Farmstand" was used on the cover of the just published book by Merry Stetson Hall- BRINGING FOOD HOME: THE MAINE EXAMPLE. "It weaves together the narrative derived from about 100 interviews with Maine's farmers, gardeners, fisherfolk, and local food advocates. The picture that emerges reveals how small family farming in Maine has developed into an integrated ecological, economic, educational, political, philosophical, and community building phenomenon. It shows how the local food community can help to bring healing to the earth, healthful food to our tables, sanity to our economics, sustainable prosperity to our communities, and a peaceable lifestyle to humanity." Amazon description

Take it Home

Bohoy Design's client fell in love with the cassava treats that they ate while on a trip to the Caribbean and brought them home to produce in the US. They needed an identity and package to reflect where they came from so Bohoy Design created a logo and box that conjures up the tropical experience of balmy nights and sunny days, turquoise waters, rain forest flowers... and Joy!

Lots of Logos

Bohoy Design has been called upon to create identities for numerous companies–
from food to tech–
big and small–
established and start-ups.

Silver Award

Awards... are the rewards for months of work and deadlines.
Bohoy Design with Agion recently won a silver award in the
B2B Direct Marketing Campaign category
[Summit Creative Awards] for their work on the
Agion "Bug Free" direct mail program.

Shelter from the storms

Salem Missions works to offer men and women the opportunities they need to end their homelessness.
Bohoy Design designed this pro bono logo for one of their Spring fundraising events "Spring for Hope" with the hope of helping the mission's goal.

Storm clouds out– spring clouds in!

Bohoy Design designed and illustrated this set of children's dishes for the Essex Collection which featured whimsical creatures of the sky- 'Puff' a cloud, the shining stars, flying birds, and the happy sun.
They also designed the packaging for the entire children's dish line [below].

Dog Days or Snow Days?

Right now we all wish that dog days were here instead of snow days.
In the meantime, pour a cup of hot chocolate and read that book you've been trying to get to that you picked up at the library. Bohoy Design has always believed that libraries are the souls of communities, so they have volunteered their time and services to help maintain them through fundraising, renovation projects,
and informational pieces such as this pro bono newsletter for the Beverly Farms Library.
This summer issue featured the annual Dog Show. Woof, woof!

Invitation

A nice invitation is the harbinger to a nice event.
Bohoy Design just designed an invitation for
Massachusetts Specialty Food Association [Msfa]
for their annual dinner to be held this March.
A silver envelope holds the ribbon tied pieces that
utilize the letters in their moniker on each piece:
M for members, s for schedule, f or form, and a for address.

'Cran' Brand

New England Cranberry Co. wanted an updated image- away from 'ye old country store look' to a contemporary, clean, simple brand presentation that visually stated that "Cranberries aren't just for Thanksgiving."

Bohoy Design created a fresh new look starting with the logo and sage green labels, followed by the brand extension to other products: chocolates, syrup, gift box, etc.
Some of the family of products shown.

Setting Sail

American Marine Model Gallery was moving.
To announce the move BOHOY DESIGN illustrated a map, then took the America's ship from their logo and had it animated to literally sail from Salem to Gloucester, MA. The map was then used on their website, as an email announcement, and a postcard.

Back to School

Southern New Hampshire University needed an alumni institute advancement campaign. Their branding was in place, so BOHOY DESIGN designed a series of colorful pieces that extended it, as well as their message.
A Parent Calendar that highlighted school schedules, events, and tips completed the package.

Labor Day- Restoration

The International Yacht Restoration School in Newport, RI does just that. They bring beautiful boats back to their original glory. William H. Combs, a prominent collector of miniature museum quality ship models by renowned marine artists Donald McNarry and Lloyd McCaffrey, donated his collection to be exhibited at their renovated mill building.

BOHOY DESIGN was called on deck to design and produce the 64 page book/catalog written by R. Michael Wall of the American Marine Model Gallery, that showcases the extraordinary collection.
The result is shown above.

Good Bugs- Bad Bugs

There are Good Bugs and there are Bad Bugs- microbes, fungus, mold...etc. But, some companies are fighting them.
BOHOY DESIGN's client Agion wanted to send a 3 part direct mail campaign to potential industrial partner companies explaining their "anti-bug" natural silver antimicrobial technology.

OUR DESIGN SOLUTION:
1. A tiny toy wall climber bug was sent with an explanation of their technology.
2. Products [razor and hair iron] were sent as examples of successful partnering with a partner company- Remington.
3. A 'lunch box' was sent inviting the potential clients to a lunch and learn meeting in various parts of the US.

Bohoy in Book

Four packaging designs by Bohoy Design were featured in a new book “Color Management for Packaging” by John Drew & Sarah Meyer, California State University. All aspects of compelling communication through color in packaging are explored from issues of standout, impact and legibility, emotional response to color, and appetite rating.

Summer... in a jar

BOHOY DESIGN designed the packaging, label, logo and illustrated the individual fruit icons for the glorious flavors of summer captured inside these jam jars for Echoes of Summer.
The sunny yellow jars jumped off the shelf.
[Note: This won a New Food Product Packaging Award at its unveiling].

Exhibit

A Mother's Bouquet

Spaulding Rehab Hospital had a touching story to tell about a special mother who adopted a disadvantaged baby in their care.
BOHOY DESIGN was commissioned to design an informational package with this story to be sent to potential donors.
Bouquets to the mother, child, hospital, and donors.

April Showers bring May flowers...

and, sometimes bring a rainbow.

BOHOY DESIGN designed and produced this colorful 160 page book/catalog for the Peabody Essex Museum's exhibit "Painted with Thread," which won an award from the NE Museum Publications Assoc.

GREEN

Green, and, more green:
BOHOY DESIGN designed and produced these 3 consecutive
'green' promotional pieces for Triumvirate Environmental, a waste
management company, to send to their clients on Earth Day:
Year 1
We packaged birdseed in mini hazardous waste drums- Replace waste.
Year 2
We put chocolate "worlds" in tiny straw nests- The earth is our nest.
Year 3
We sent peacock feathers to announce their new website- They were proud as peacocks.

Hot off the press:

Bohoy Design just designed this 2007 Annual Report cover for Xenon Corp. The cover highlights Xenon flashlamps used in solar simulators for solar energy.

A President Reports

This 16 page President's Report for the Essex National Heritage Commission was designed and produced by Bohoy Design. A photographic repeat of their triangular logo on the cover helps create an extension of their ID.

Bites

A new product.
A new brand.
Cape Cod Bay Company wanted a clean New England look that visually represented their name for their new brand ID/packaging.
Bohoy Design gave them a nautical banner with blue sea and sky, seagulls, and the obiquitous Cape Cod lighthouse as a backdrop for their calamari bites.