About Johanna

My photo
Johanna Bohoy designs and paints to complete her life of art. Upon graduation from RIT (Rochester Institute of Technology), she was chosen a "Mademoiselle Magazine" Guest Editor; then went on to work as a professional designer/illustrator. She has won numerous design awards and has been honored for her environmental work. Her paintings have been exhibited at Boston City Hall, Clark Art Institute, Phillips Andover, and various galleries, and are in collections across the US, Europe and Asia. Her work was featured in the "Boston Globe" and on the "Boston Neighborhood Network." She has authored and illustrated a children’s book, been invited to lecture on design at the Smithsonian, judged numerous design shows, and featured in the professional design bibles– "CA" and "Print". Her award-winning work is in the permanent collection of the Cooper Hewitt Design Museum, NYC and the Amity Arts Foundation. She lives in an 1860s gatekeeper's cottage in an ocean town with her husband, and works out of their studio (a former duck house) for her companies Bohoy Design and Lightcaught.

Nov 24, 2008

'Cran' Brand

New England Cranberry Co. wanted an updated image- away from 'ye old country store look' to a contemporary, clean, simple brand presentation that visually stated that "Cranberries aren't just for Thanksgiving."

Bohoy Design created a fresh new look starting with the logo and sage green labels, followed by the brand extension to other products: chocolates, syrup, gift box, etc.
Some of the family of products shown.