Bohoy Designwork

Examples of various packaging designs, logos and illustration projects over the years.
 

Faneuil Hall Meatball shop design

Hand painted animal tiles by Johanna Bohoy for a restaurant setup at 

Faneuil Hall, Boston. 

Installation

 

HOT!

Mugger's Marrow needed a label redesign of "Stick' em up" spicy glaze/marinades to better emphasis: organic, low in sugar, calories & sodium plus the various available flavors.
This was a lot of information to fit on the face: the logo, the name, all of the info, and the flavor photos but Johanna was able to create these clean, informative labels. The product is now in all Stop & Shop locations in Connecticut!

Pastel illustration by Johanna to accompany an article she wrote about baking for the MSFA Massachusetts Specialty Newsletter.
Excerpt: “The sun was slanting thru the crisp white curtains of the compact kitchen– a scent of wild rose from the blossoming bush outside the window was perfuming the air as the breeze blew in– but the scent of cake baking in the oven was the star. My mother was singing “la de da...” as she whipped up a 7 Minute Frosting to ice the impending cake as we all hovered and waited in anticipation to lick the beaters..."

Soups on!

Boston Chowda, the top selling and award winning chowder brand, needed packaging labels for their refrigerated soup line. Bohoy Design used traditional etching illustrations and bold type to capture the 'flavor' of their New England specialty.

Edible Ad

Massachusetts Specialty Food Assoc. needed a group ad to appear in Edible Boston Magazine.
Bohoy Design created this full page ad featuring member's tasty products and services. Colors incorporate their logo, brand and earthy nature of the products.

Boston Chowda

Famous Boston Chowda wanted a special logo to grace Tshirts and containers that would hi-lite Boston and its landmarks- Faneuil Hall, The Green Monster, Lobsters, and of course the chowder.
Our whimsical illustration did just that.

The Meatball Shoppe

BOHOY DESIGN recently designed the logo brand plus hats, materials, and 35 hand painted farm animal tiles for the wall of the new "KOBS Meatball Shoppe" in the Faneuil Hall Marketplace in Boston.

Delectable packaging

 A hard-working baker needed affordable packaging to accommodate her line of dairy-free desserts.
We designed simple wraps for her standard containers utilizing her desired brand colors and image.
She made the New York Times!

Fruitations label design, Bohoy Design

New England Cranberry Co. introduced FRUITATIONS, an all natural beverage flavor enhancer with label designs by BOHOY DESIGN.

The vibrant colors match the fruit on the outside and the fruit concentrate on the inside. At a glance you know that you'll be tasting refreshing cranberry, grapefruit, or tangerine with just a splash. Not just in summer but all year long!

Fall gift of the earth

New England Maple Company distributed by Boyajian, Inc. bottles up the gift of the maple trees-- pure, rich dark amber maple syrup prized by chefs & food connoisseurs for the aroma, flavor, and texture.

Bohoy Design designed the label employing an elegant and simple stream of syrup touched with a glow of metallic "maple."

Rise up

Chef Yves B. is the soufflé expert.

He's been whipping them up in copper bowls since he was 14 on l'ile de Re on the coast of France. Now a world class chef, he decided to share his expertise and package up his wonderful no fail soufflés for the masses.

Bohoy Design created his "mischievous" logo and designed the packages for 5 flavors- from sweet to savory. His soufflés rise and Bohoy Design rose to the occasion.

A perfect recipe.

Pastry in a package

Mom makes the best apple pie and chocolate chip cookies, but when it comes to pastry- Cassis Bakery's, made by Chef Dimitri, are the best. Miniature works of art.

They came to Bohoy Design in need of a package to sell their melt-in-the-mouth Macaroons and ethnic Russian Potatoes. The final design- an economical clamshell box with a diecut sleeve, color-coded to the product and logo. Mmmm.

Simple request.

Just as each snowflake is unique-- so is each of our clients. We work from large corporations to small startups; complex projects to simple requests.
My Grandma's of New England needed a snowflake to put on their holiday coffee cake tins but couldn't find one that would work, so Bohoy Design created one.
Simple- but not so simple.

Packaged Tropical Treats

Bohoy Design designed the logo and look of client AVSI's frozen mousse & pies made from tropical mango, guava & pomegranate. They needed to be branded
and packaged to get into the marketplace. It did the job.
These colorful, windowed boxes reflect what's inside- pure tropical indulgence.

Raw bar.

A Virginia company ITK [In the Know] had a desire to bring raw, healthy organic food to the energy bar market. BOHOY DESIGN designed the packaging and the 'to-the-point' label that advertised what they are about- the raw ingredients. A simple cost-saving red kraft box was utilized for the Point of Purchase to hold the earthy bars.

Take it Home

Bohoy Design's client fell in love with the cassava treats that they ate while on a trip to the Caribbean and brought them home to produce in the US. They needed an identity and package to reflect where they came from so Bohoy Design created a logo and box that conjures up the tropical experience of balmy nights and sunny days, turquoise waters, rain forest flowers... and Joy!

Lots of Logos

Bohoy Design has been called upon to create identities for numerous companies–
from food to tech–
big and small–
established and start-ups.

Storm clouds out– spring clouds in!

Bohoy Design designed and illustrated this set of children's dishes for the Essex Collection which featured whimsical creatures of the sky- 'Puff' a cloud, the shining stars, flying birds, and the happy sun.
They also designed the packaging for the entire children's dish line [below].

'Cran' Brand

New England Cranberry Co. wanted an updated image- away from 'ye old country store look' to a contemporary, clean, simple brand presentation that visually stated that "Cranberries aren't just for Thanksgiving."

Bohoy Design created a fresh new look starting with the logo and sage green labels, followed by the brand extension to other products: chocolates, syrup, gift box, etc.
Some of the family of products shown.