Nov 24, 2008

'Cran' Brand

New England Cranberry Co. wanted an updated image- away from 'ye old country store look' to a contemporary, clean, simple brand presentation that visually stated that "Cranberries aren't just for Thanksgiving."

Bohoy Design created a fresh new look starting with the logo and sage green labels, followed by the brand extension to other products: chocolates, syrup, gift box, etc.
Some of the family of products shown.