Jul 29, 2008

Good Bugs- Bad Bugs

There are Good Bugs and there are Bad Bugs- microbes, fungus, mold...etc.
But, some companies are fighting them.
BOHOY DESIGN's client Agion wanted to send a 3 part direct mail campaign to potential industrial partner companies explaining their "anti-bug" natural silver antimicrobial technology.

1. A tiny toy wall climber bug was sent with an explanation of their technology.
2. Products [razor and hair iron] were sent as examples of successful partnering with a partner company- Remington.
3. A 'lunch box' was sent inviting the potential clients to a lunch and learn meeting in various parts of the US.